Targeting New Sectors

To Drive Growth

Stimulating Consumer Purchase at Retail

New retail programs were designed to stimulate consumer purchase by making the connection between our advertising and marketing efforts and the shopper experience at point of purchase. During American Heart Month in February, California Walnuts provided in-store support for retailers in select markets with header cards, shelf talkers, loyalty card offers, in-store demos, TV tags and radio spots. All materials emphasized our message of heart-health,* simplicity, and versatility.

Engaging Food Manufacturers and Food Service Professionals

To build awareness and interest in California Walnuts as an ingredient in packaged foods, print and digital ads targeted food manufacturers. The ads communicated their premium image and heart-healthy goodness. Premium baked goods, sauces, and spreads containing walnuts are large categories with significant growth opportunities.

We're Spreading the Word

72%

of consumers would purchase a food product knowing it contains walnuts. 

2017 Attitude & Usage Study

71%

of consumers are more likely to purchase walnuts with the California walnuts logo on the package.

2017 Branding Research Study

American Heart Association Certified

*Heart-Check food certification does not apply to recipes unless expressly stated.
See heartcheckmark.org/guidelines. Supportive but not conclusive research shows that eating 1.5 ounces of walnuts per day, as part of a low saturated fat and low cholesterol diet and not resulting in increased calorie intake, may reduce the risk of coronary heart disease. (FDA) One ounce of walnuts provides 18g of total fat, 2.5g of monounsaturated fat, 13g of polyunsaturated fat including 2.5g of alpha-linolenic acid – the plant-based omega-3.

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