Heart-specific and walnut messaging may be a way to engage the health-minded consumer for walnut products. In 2017, 72% of participants were likely to purchase food products labeled “heart healthy”; 63% if labeled “contains walnuts”.
80% of consumers know omega-3 is a good fat. Walnuts are the only nut with an excellent source of alpha-linolenic acid, or ALA, the plant-based omega-3 fatty acid.