That’s right, fresh snacking is on the rise! It’s the new normal and here to stay. In fact, 50% of all eating occasions are now snacks. A December Mintel report states that 94% of adults snack daily, which raises the question, what are those other 6% up to? Interestingly, the…

Retail Promotions California Walnuts continues to face tough competition due to retaliatory tariffs. To maintain shelf space and drive consumers to purchase California walnuts, the CWC has conducted in-store, online and retail display campaigns where California walnuts are sold. Tie-In Promotions and Tastings at Almaya Stores in UAE In January,…

FOLSOM, Calif. (October 16, 2019) – The California Walnut Board announced today the launch of the “Life Isn’t Always Simple” advertising campaign, created to show consumers how walnuts can be an easy way to add nutrition, crunch and variety to any meal and snack. The new campaign, which focuses on…

The California Walnut Board launched its first-ever Snacking Retail Campaign this July, to bring more attention to the benefits of walnuts as a nutritious snack. The new campaign includes walnut displays and promotions in more than 7,400 food retailers across the U.S. “Our July snacking effort is the second nationwide…

*California Walnut Commission Content The California Walnut Commission remains engaged on a number of current and future issues impacting our industry. Many of these issues impact agriculture as a whole, necessitating we work collaboratively with our colleagues and stakeholders in agriculture, along with congressional representatives, to ensure our potential success…

The USDA encourages local producers to report losses. Agricultural producers who experienced recent losses from recent winter freeze events should report losses to their local Farm Service Agency (FSA) office.  Disaster Assistance  Eligible orchardists, vineyardists, and nursery tree growers may be eligible for cost-share assistance through the Tree Assistance Program…

The email was opened by 88,000 recipients, with 33,000 interacting (clicking) on content within the email. To extend the promotion, California Walnuts posted a blog featuring See’s walnut products on walnuts.org, which garnered nearly 700 visits in just the first couple of days. Both See’s and California Walnuts promoted the…

Spaniards were looking for recipe inspiration as they increased home cooking and baking during the pandemic. Walnuts are the leading tree nut consumed in Spain, and media outlets published more than 2,900 walnut-related recipes in magazines, newspapers and online outlets demonstrating the incredible versatility of walnuts.  Health messaging is a…

The Pandemic Cover Crop Program (PCCP), offered by USDA’s Risk Management Agency, reduces producers’ overall premium bills and helps them maintain their cover crop systems. The new $5-per-acre assistance is the latest in a series of coronavirus relief efforts being offered for farmers. Cultivating cover crops requires sustained, long-term investment,…