That’s right, fresh snacking is on the rise! It’s the new normal and here to stay. In fact, 50% of all eating occasions are now snacks. A December Mintel report states that 94% of adults snack daily, which raises the question, what are those other 6% up to? Interestingly, the…

Retail Promotions California Walnuts continues to face tough competition due to retaliatory tariffs. To maintain shelf space and drive consumers to purchase California walnuts, the CWC has conducted in-store, online and retail display campaigns where California walnuts are sold. Tie-In Promotions and Tastings at Almaya Stores in UAE In January,…

FOLSOM, Calif. (October 16, 2019) – The California Walnut Board announced today the launch of the “Life Isn’t Always Simple” advertising campaign, created to show consumers how walnuts can be an easy way to add nutrition, crunch and variety to any meal and snack. The new campaign, which focuses on…

The CWC’s Technical and Regulatory Affairs team works on behalf of the industry to provide leadership for regulatory and technical issues, programs and initiatives to ensure maximum autonomy for the industry to compete globally in producing, selling and marketing walnuts. These initiatives are led by the team of Joshua Rahm…

Increasing consumer demand for California walnuts in key export markets is an important piece of the larger process of building demand globally. One piece of this effort is successfully gaining access to available grant programs, such as the Market Access Program (MAP). Through MAP, the USDA’s Foreign Agricultural Service (FAS)…

  What is the Section 32 Buy program? The USDA is authorized to purchase agricultural commodities and divert them towards domestic nutritional assistance programs (School Lunch Program, food banks, soup kitchens). This helps remove surplus product from the market and stabilize commodity prices. Overview The California walnut industry represents over…

    Dear Industry Members, The CWC continues to work on a multitude of critical issues on behalf of the industry. Many of these issues impact agriculture as a whole necessitating we work collaboratively with our colleagues and stakeholders in agriculture. We also work with congressional representatives to ensure our…

Each year, a portion of CWB/CWC assessments is budgeted to support production research aimed at addressing industry competitiveness, profitability and long-term stability. In 2020, $1.97 million was awarded to research projects in walnut breeding & genomics, orchard management, and disease, nematode, and insect pest management. These funds are used to…

  Through strategic diversification of sectors like retail, food manufacturing/industrial and foodservice, the CWB/CWC’s export and domestic marketing activities are designed to expand California walnuts use and consumption in existing markets and help identify markets for future development.  Consumers around the globe continue to be hyper-focused on learning more about…