That’s right, fresh snacking is on the rise! It’s the new normal and here to stay. In fact, 50% of all eating occasions are now snacks. A December Mintel report states that 94% of adults snack daily, which raises the question, what are those other 6% up to? Interestingly, the…

Retail Promotions California Walnuts continues to face tough competition due to retaliatory tariffs. To maintain shelf space and drive consumers to purchase California walnuts, the CWC has conducted in-store, online and retail display campaigns where California walnuts are sold. Tie-In Promotions and Tastings at Almaya Stores in UAE In January,…

FOLSOM, Calif. (October 16, 2019) – The California Walnut Board announced today the launch of the “Life Isn’t Always Simple” advertising campaign, created to show consumers how walnuts can be an easy way to add nutrition, crunch and variety to any meal and snack. The new campaign, which focuses on…

FOR IMMEDIATE RELEASE Media Contact: Jennifer Williams 916-932-7070 JWilliams@walnuts.org FOLSOM, Calif., October 25, 2022 –– In August 2021, the California walnut industry initiated a process to modernize the (California Walnut Board) Federal Marketing Order rules governing grades, standards, inspections, and certifications. In April 2022, USDA conducted an open hearing in…

FOR IMMEDIATE RELEASE Media Contact: Amanda Gualtieri (805) 290-0266 amanda.gualtieri@ketchum.com FOLSOM, Calif., June 16, 2022 — The California Walnut Board (CWB) and the California Walnut Commission (CWC) are pleased to announce that Robert Verloop has been named executive director and chief executive officer, effective July 11, 2022.  The CWB and…

The California Walnut Board (CWB) has been actively working to update the Federal Marketing Order rules governing inspection. As part of the process, the USDA will hold a hearing on April 19 and 20, 2022 to discuss the recommended updates. Following the hearing, USDA will publish its Recommended Decision in…

For Immediate Release  Media contact: Amanda Gualtieri  amanda.gualtieri@ketchum.com  805-290-0266  California Walnut Board Supports Industry Growth with Retail, Research and Advocacy Programs Despite Pandemic, FY 2020/2021 Saw Record Production  FOLSOM, Calif., Nov. 30, 2021 – During the 2020-2021 crop year, California walnut growers and handlers worked together with the California Walnut Board…

Background Over the last year the California Walnut Board (CWB) has been working with USDA through the Grades & Standards Committee to update the Marketing Order’s mandated outgoing inspection process. The Federal Marketing Order rules governing inspection, which date back to the Order’s inception in 1948, are obsolete as market…

*California Walnut Commission Content The California Walnut Commission remains engaged on a number of current and future issues impacting our industry. Many of these issues impact agriculture as a whole, necessitating we work collaboratively with our colleagues and stakeholders in agriculture, along with congressional representatives, to ensure our potential success…