That’s right, fresh snacking is on the rise! It’s the new normal and here to stay. In fact, 50% of all eating occasions are now snacks. A December Mintel report states that 94% of adults snack daily, which raises the question, what are those other 6% up to? Interestingly, the…

Retail Promotions California Walnuts continues to face tough competition due to retaliatory tariffs. To maintain shelf space and drive consumers to purchase California walnuts, the CWC has conducted in-store, online and retail display campaigns where California walnuts are sold. Tie-In Promotions and Tastings at Almaya Stores in UAE In January,…

FOLSOM, Calif. (October 16, 2019) – The California Walnut Board announced today the launch of the “Life Isn’t Always Simple” advertising campaign, created to show consumers how walnuts can be an easy way to add nutrition, crunch and variety to any meal and snack. The new campaign, which focuses on…

For Immediate Release  Media contact: Amanda Gualtieri  amanda.gualtieri@ketchum.com  805-290-0266  California Walnut Board Supports Industry Growth with Retail, Research and Advocacy Programs Despite Pandemic, FY 2020/2021 Saw Record Production  FOLSOM, Calif., Nov. 30, 2021 – During the 2020-2021 crop year, California walnut growers and handlers worked together with the California Walnut Board…

Background Over the last year the California Walnut Board (CWB) has been working with USDA through the Grades & Standards Committee to update the Marketing Order’s mandated outgoing inspection process. The Federal Marketing Order rules governing inspection, which date back to the Order’s inception in 1948, are obsolete as market…

*California Walnut Commission Content The California Walnut Commission remains engaged on a number of current and future issues impacting our industry. Many of these issues impact agriculture as a whole, necessitating we work collaboratively with our colleagues and stakeholders in agriculture, along with congressional representatives, to ensure our potential success…

The Pandemic Cover Crop Program (PCCP), offered by USDA’s Risk Management Agency, reduces producers’ overall premium bills and helps them maintain their cover crop systems. The new $5-per-acre assistance is the latest in a series of coronavirus relief efforts being offered for farmers. Cultivating cover crops requires sustained, long-term investment,…

The CWC in partnership with the United States Department of Agriculture (USDA) welcomes participation of women, minorities and people with disabilities. Following are the specifications for the election:  Every two years the Commission law provides for the nomination of 13 members and 13 alternates that will be appointed by the…

The San Joaquin Valley Air Pollution Control District (Air District) is accepting applications for the Alternative to Agricultural Open Burning Incentive Pilot Program. This program provides incentives to commercial agricultural operations located within Air District boundaries and allows them to chip or shred agricultural material. The material must be used…