Merchandising & Promoting

Promotion is Key

California walnuts are not only delicious and nutritious, but they can be very profitable for retailers, as well as offering tremendous growth potential. Follow these proven best practices for maximizing your sales of California walnuts.

Promote walnuts regularly, not just during the holiday season. The California Walnut Board has supported retailers in promoting walnuts throughout the year with impressive results.

Cross-Merchandising Drives Added Sales

Walnuts pair fabulously with so many foods, adding a unique flavor along with a delightful crunch. You can boost your sales by cross-merchandising California walnuts with other food categories to inspire shoppers and spark incremental purchases.

Shine a Spotlight on Nutrition & Educate Shoppers

Be sure to mention walnuts’ nutritional benefits at shelf, on displays, and in feature ads. Highlight the fact that walnuts are the only nut that is an excellent source of essential omega-3 ALA (2.5g/oz) to attract extra interest from your shoppers. 

Retail dietitians are very effective influencers for talking up walnuts’ nutritional benefits and spurring incremental sales.

Check out our RD toolkit here and leverage these resources to drive even stronger sales of California walnuts.

Social media can be a powerful resource for communicating the nutritional benefits of walnuts, along with suggesting innovative recipe ideas.

Download our social media toolkit to get an array of suggested posts, recipe images, videos, and more.

Educate Shoppers on Proper Storage

Because of walnuts’ uniquely high omega-3 ALA content, it is important for consumers to store any walnuts that they are not going to use within 30 days in an airtight container and keep in a refrigerator or freezer. Use signs and social media to educate shoppers on the importance of properly storing their purchases once home to ensure greater satisfaction and repeat purchases.

Promote California Walnuts During American Heart Month

Watch this video to see how the California Walnut Board has helped retailers increase sales in February

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