Mintel Group, Ltd. discusses findings from recently conducted new product launch research that helps to identify key areas for growth with walnuts as an ingredient. This is followed by Mattson, a food and beverage consulting firm that provide insight into product conception and development strategies for walnuts in new market segments. Keith Seiz, from Brightly Creative discusses how to get in front of research and development decision-makers, at food and beverage companies, to discuss opportunities with walnuts that meet consumer needs and provide product.