Building Demand through Global Marketing

California Walnuts
Apr 13, 2017
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Marketing programs have and will continue to be a key driver in building consumer demand for walnuts. Currently, marketing programs in the U.S. and eight export countries aim to expand distribution and raise consumption by positioning the distinctive quality, taste, versatility, and health benefits of California Walnuts. The Industry, growers, handlers, and the Board and Commission, have made great strides by working together. And together we will continue our commitment to building demand in an ever-expanding global market.

Did you know:

  • The global market of California walnuts spans the U.S. and 8 export countries
  • Walnuts are California’s 4th leading export commodity1
  • Since 1995, California walnut exports have increased 700%

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