In September, California Walnuts partnered with Blue September, an awareness campaign dedicated to spreading the message about prostate cancer risk for men.
In September, California Walnuts partnered with Blue September, an awareness campaign dedicated to spreading the message about prostate cancer risk for men. The industry has supported animal research in the area of prostate cancer, and preliminary results with a walnut diet are promising. Dr. Paul Davis from University of California, Davis found that mice fed the equivalent 2.8 ounces of walnuts daily had a 28% lower rate of tumor growth than the control model.
In 2012, more than 240,000 men will be diagnosed and more than 33,000 men will die from prostate cancer. The Blue September campaign, which has roots in New Zealand, has spread into five countries and continues to grow. The campaign builds awareness using celebrities with blue face paint and lighting prominent city buildings in blue. California Walnuts was included in advertising in Men’s Health magazine, public service announcements, publicity events throughout California, and walnuts were distributed at an Oakland Raiders game.
