76% of shoppers store walnuts in their pantry at home versus only 23% in refrigerator or freezer.2
INSIGHT
Consumers do not understand that walnuts’ high omega-3 ALA content (2.5g/oz.) makes them more perishable than other nuts.
SALES GROWTH IMPLICATION
Storing walnuts in an airtight container in refrigerator or freezer will help to preserve good omega-3 fats after opening the original package, which will increase shopper satisfaction with the purchase.
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