Walnuts can be promoted outside of the holiday periods to deliver significant added volume.
INSIGHT
Consumers are open to purchasing walnuts all year-long. The key walnut attributes of taste, versatility and nutrition are motivating to consumers regardless of the period.
SALES GROWTH IMPLICATION
American Heart Month (February) is a natural time to promote California walnuts, when shoppers are even more receptive to heart-health messaging. Feature California walnuts any month of the year as an on-trend nutritious snack choice.
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