Targeted Marketing To Drive Sales - California Walnuts

Strategic Marketing to Drive Sales

Growing Consumer Demand and Interest

California Walnuts’ integrated marketing campaign emphasizes multiple benefits by encouraging consumers to “Do More With Walnuts.” This communicates the versatility of walnuts in recipes, their ease of use, omega-3 ALA content and their heart-health* benefits.

Integrated Marketing Campaign Reaches
Consumers Along Their Path-To-Purchase

As consumers are going about their daily lives, California Walnuts delivers digital and social media campaigns featuring engaging videos and content that communicate relevant and timely messaging to consumers while shopping, meal planning and searching for recipes online.
Integrated Marketing

Do More with Walnuts

Website blogs and social media campaigns distribute hundreds of recipes, cooking and life tips, and healthy living messages, providing powerful reminders of the health benefits, convenience, versatility and value of California walnuts.

“Shop Now” links are included wherever possible, to make it easier than ever for consumers to purchase California walnuts. And campaigns that promote walnuts with online grocery partners such as Instacart, Amazon, Costco.com and Walmart.com directly drive purchases.

Far reaching public relations activities emphasize our distinctive health message, and trigger repeated mentions in domestic media from TV to print to web and more!

Walnut Consumer Digital

Integrated Marketing Efforts Communicate The Benefits of California Walnuts To Important Professional Groups

The marketing plan includes strategic initiatives with product developers, foodservice professionals, health professionals and wellness influencers.

Food Professionals

A program targeting food professionals, such as restaurant chefs, corporate dining managers, and food manufacturer research and development professionals, will continue to build awareness and interest in walnuts as an ingredient in packaged foods and on menus.

Health Professional Influencers

Marketing programs supported by health research will continue to reach health professionals, educating them and encouraging them to recommend walnuts as part of a healthy and balanced diet.

Tip: Maximize California walnuts fresh taste and quality by keeping them in your refrigerator or freezer.

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