Targeting Export Markets

To Drive Success

Over 67% of the California Walnut Crop was Exported in the 2020/21 Crop Year

Marketing programs have, and will continue to be, a key driver in building consumer demand for California walnuts. Currently, the California Walnut Commission (CWC) conducts targeted marketing programs in nine countries throughout North America, Europe, Asia, and the Middle East. The growers, handlers and the CWC have made great strides by working together and will continue building demand in an ever-expanding global market.

Top 10 Export Markets

Top 10 Export Markets

Consider These Statistics

Walnuts were the fifth leading export commodity from California1

Each $1 spent in California walnut export promotion returned $25.53 in export revenue to the California walnut industry.2

Spending on Export Promotion in 2017 created 2,249 jobs2​

Since 2009, California walnut exports have Increased 208%

The results speak for themselves. The CWC’s export programs produce revenue and jobs for the industry, the state, and our country. To learn more, please visit agexportscount.com.
Markets Export Increase

1California Agricultural Statistics Review 2019/20 by CDFA, page 112

2Economic Evaluation of the California Walnut Commission’s Export Promotion Programs: An Analysis of the Direct and Indirect Impacts, pg. 8, January 2018, Harry M. Kaiser, Cornell University
3Economic Evaluation of the California Walnut Commission’s Export Promotion Programs: An Analysis of the Direct and Indirect Impacts, pg. 6, January 2018, Harry M. Kaiser, Cornell University

Tip: Maximize California walnuts fresh taste and quality by keeping them in your refrigerator or freezer.

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