Learn more about how we’re stimulating consumer purchase at retail and how we’re engaging food professionals.
After strong sales gains from our 20181 events, our retail display program is expanding in order to build greater awareness among consumers. Our retail program is designed to generate added awareness and to drive sales right at the point of purchase during non-traditional buying seasons, in order to increase volume and consumer purchases.
The California Walnut Commission’s Foodservice and Manufacturer program is also growing. National print and digital ads are running in high profile industry publications, along with advertising, PR efforts, and trade relations. We’re educating food manufacturers and foodservice operators on walnuts’ health benefits and versatility. A number of new products with walnuts were recently launched and you can find walnuts featured on the menu of several chain restaurants, including Sizzler, Velvet Taco and others.
of consumers would purchase a food product knowing it contains walnuts.
of consumers are more likely to purchase walnuts with the California walnuts logo on the package.
1Source: IRI, February 2018 vs. February 2017
*Heart-Check food certification does not apply to recipes unless expressly stated.
See heartcheckmark.org/guidelines. Supportive but not conclusive research shows that eating 1.5 ounces of walnuts per day, as part of a low saturated fat and low cholesterol diet and not resulting in increased calorie intake, may reduce the risk of coronary heart disease. (FDA) One ounce of walnuts provides 18g of total fat, 2.5g of monounsaturated fat, 13g of polyunsaturated fat including 2.5g of alpha-linolenic acid – the plant-based omega-3.
