Walnuts Are Produce Too - California Walnuts

Why Walnuts in the Produce Aisle?

Did you know? Walnuts are produce too!
Walnuts provide affordable plant-based nutrition and are extremely versatile. They can enhance the flavor and texture of just about any recipe while helping you feel fuller longer. Add them to your oatmeal or yogurt in the morning, top salads, pasta and roasted veggies, or pair them with fruit, cheese and crackers for a simple and delicious snack.

Walnuts + Other Produce=The Perfect Pairing

76%* of consumers are more likely to buy walnuts when they are displayed with fresh fruit and vegetables.
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Increase Produce Sales with Walnuts

Suggesting new usages for walnuts to your customers will increase purchase frequency. Recommend delicious and easy ways to enjoy walnuts – such as a topping on yogurt, in trail mixes or in salads – while mentioning the unique taste and texture as well as their many nutritional benefits.
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Nutrients in One Serving

One ounce of walnuts is a powerhouse of important nutrients for optimum health, including:
  • An excellent source of alpha-linolenic acid (ALA), the plant-based omega-3 fatty acid (2.5g) – the most ALA of any other tree nut.
  • 4g of protein
  • 2g of fiber
  • A good source of magnesium (45mg)

Heart-Check Certified

As a nutrient-dense food, walnuts are an excellent way to improve overall diet quality and are certified by the American Heart Association’s Heart-Check mark.1

Plant-Forward Nutrition

More than ever before, consumers are looking for more creative ways to get more fruits and veggies in their diets. Help them get inspired to eat more produce with walnuts. From salads and smoothies, to easy homemade pesto, wholesome plant-based meat alternatives and more, walnuts provide the wholesome nutrition consumers are craving.
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California Walnuts

Shopper Engagement Resources

If you have a registered dietitian on the team, they will be interested in the variety of health benefits uncovered through 30 years of published research. Research on walnuts explores the health benefits consumers care about, such as heart health, gut health, weight management and cognition. More than three-quarters (81%)* of consumers say the health benefits of walnuts positively impact their purchase decision.
California Walnuts offer materials and resources for customer education. Download designed materials for produce pairing or our retail RD toolkit for ideas on how to support engagement with shoppers year-round. Find recipe inspiration for social media or in-store demos and nutrition research summaries.
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Storage is Key

Most shoppers are not aware that it is important to store walnuts in the refrigerator or freezer to maintain freshness. The cheese drawer is an ideal spot, reminding people to grab a handful of walnuts as a simple, satisfying snack. This is a great tip for your retail dietitians or social team to share with shoppers so that they keep coming back for more!

Additional Retail Materials and Merchandising Resources

California Walnuts provides a wide array of merchandising materials and collateral for promoting California walnuts. Contact retail@walnuts.org if you’re interested in talking to us about opportunities.
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* California Walnut Board 2021 Consumer A&U
1 Supportive but not conclusive research shows that eating 1.5 ounces of walnuts per day, as part of a low saturated fat and low cholesterol diet and not resulting in increased caloric intake, may reduce the risk of coronary heart disease. (FDA) One ounce of walnuts offers 18g of total fat, 2.5g of monounsaturated fat, 13g of polyunsaturated fat including 2.5g of alpha-linolenic acid – the plant-based omega-3.

Tip: Maximize California walnuts fresh taste and quality by keeping them in your refrigerator or freezer.

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