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FOLSOM, Calif. (October 16, 2019) – The California Walnut Board announced today the launch of the “Life Isn’t Always Simple” advertising campaign, created to show consumers how walnuts can be an easy way to add nutrition, crunch and variety to any meal and snack. The new campaign, which focuses on…
Fall and Winter Walnut Management Considerations Drew Alonso Wolter, UCCE Junior Specialist Horticulture Intern, UC Davis Graduate Student Katherine Jarvis-Shean, UCCE Orchard Advisor, Sacramento, Solano and Yolo Counties Emily J. Symmes, UCCE Area IPM Advisor, Sacramento Valley Walnut harvest season is in full swing. Here are a few things…
Retail Promotions California Walnuts continues to face tough competition due to retaliatory tariffs. To maintain shelf space and drive consumers to purchase California walnuts, the CWC has conducted in-store, online and retail display campaigns where California walnuts are sold. Tie-In Promotions and Tastings at Almaya Stores in UAE In January,…
Earlier this year, the industry adopted a new strategic plan following a nearly yearlong effort to plan for future production and the needs to support it. A strategic planning committee of industry members convened to develop a road map, assessing where we are, where we want to be, and how…
Walnut production research goes back over five decades. Each year, the California Walnut Board’s Production Research Committee recommends projects for funding based on industry’s short and long term needs. This year, the CWB members approved a total of 23 projects totaling $1.69 M for the 2019-2020 crop year. Production research…
Andreas Westphal, Department of Nematology, University of California, Riverside, Parlier, CA Walnut production is most productive on deep-rooting uniform soils with good water-holding capacity. Such soils are also conducive to infestations of plant-parasitic nematodes. Currently, the key pest of concern in walnut plantings is root lesion nematode (Pratylenchus vulnus). In…