Domestic marketing initiatives are focused on driving sales through initiatives that grow demand, heighten awareness and increase usage in the United States.
Targeted export marketing initiatives are a key driver in building consumer demand around the globe for California walnuts.
The California Walnut Commission (CWC) Health Research Program
was created to extend the understanding and knowledge of the nutritional value of walnuts and explore the role of walnuts in a healthy diet. We are committed to the scientific integrity of industry-funded research.
Nutrition expert and registered dietitian Joy Bauer hosts a heart health quiz on the TODAY show, with four of her favorite recipes for American Heart Month. What’s on the menu? A creamy roasted red pepper-walnut dip, a lentil-veggie stew, a zesty lemon vinaigrette and a sweet potato shepherd’s pie. View…
Bakery & Snacks discusses how California walnuts add depth and crunch due to their distinct texture and rich flavor, and are easily incorporated into baked goods, snacks or as a topper. Check out the article from Bakery & Snacks to learn more.
Nutrition expert and registered dietitian Joy Bauer hosts a rom-com recipe themed quiz on the TODAY Show, with a quick tutorial on how to make an edible raw cookie dough with walnuts! This simple recipe includes 2 cups of walnuts, oats, honey and more for a delicious snack or dessert….
Joy Bauer, MS, RD shares her plant-based taco meat recipe using walnuts, lentils, and black beans to create a flavorful and satisfying dish with plant-based protein, fiber, antioxidants and healthy fats. Read more and get the full recipe here.
With the corporate motto of “making enthusiastic fans,” CRISP, Inc. operates a made-to-order salad restaurant chain called “CRISP SALAD WORKS” with 22 stores in Tokyo, Kanagawa, and Osaka. Utilizing IT platforms and devices such as order via App, self-checkout, and pick-up service, CRISP strives to change the traditional framework of…
Chef Patty Mastracco shares how you can make Walnut Whipped Cream for your holiday menu and beyond on Good Day Sacramento. The light and airy walnut-based whipped cream can be made sweet or savory for a versatile topping to your favorite meals. Watch the segment here.
Researchers continue to investigate what role diet might play in cancer risk reduction. This article in The New York Times lists some of the foods that some experts say may be worth adding to your plate. Learn more.
California Walnuts kicked off the 2023 harvest season with FOX40, featuring the first shake at Norene Ranches. Multigenerational walnut grower Davin Norene shares details on the walnut growing and harvesting process, the industry and more in these two segments. View the segments here: Monday, September 25, 2023 at 8am and Monday,…
Elizabeth Shaw, M.S., RDN, CPT, highlights different contributions of walnuts for balanced nutrition, along with tips for how to include this nut in your diet. Learn more.
Seasonal food and drink are a must in Japan, which means cold beverages gain a lot of attention during summer. On July 14th, Carl’s Jr. Japan, with three outlets in Tokyo and two in Kanagawa, launched a limited time offer for a “Walnut Chocolate Banana Shake” made with fresh bananas,…
The United States Department of Agriculture (USDA) partnered with AlMeera, Qatar’s premier retail chain (63 stores), and launched the ‘Discover America with a Fork and the Road’ campaign across its stores. This culinary adventure introduced customers in Doha to a diverse range of American products, including California walnuts. As a…
A recently published study is giving consumers, specifically those who are pregnant, more reasons to love the Mediterranean Diet. Researchers found that the women in the study who followed the Mediterranean diet, which included extra virgin olive oil and walnuts, during pregnancy had improved cognitive and social abilities in their…
In partnership with leading UK brand Whitworths, California walnuts implemented a free-standing display unit in 780 Tesco stores for 12 weeks featuring California walnuts on the top 2 shelves in 200g packs. The unit can be found in either the produce area or near the front of store with similar…
On April 11, California Walnuts was delighted to sponsor a produce pairings lunch alongside USA Pears at the Produce for Better Health (PBH) Consumer Connection conference. This conference is attended by members of the produce industry, health/food influencers, foodservice professionals, retail dietitians, and more. The produce pairings lunch featured walnuts…
California Walnuts had the opportunity to sponsor The Culinary Institute of America’s Global Plant-Forward Culinary Summit in Napa Valley this April. CIA chefs showcased how walnuts can add value and appeal on menus through innovative items like Mediterranean sweet potato hash with walnut breakfast sausage and walnut pesto, Turkish pizza…
Jordi Julvez, a neuroscience researcher at the Clinical and Epidemiological Neuroscience Group in Spain, discusses the findings of a study on the cognitive health of teens who ate a handful of walnuts a day compared to those who did not. Learn more.
Registered dietitian nutritionist, Danielle Crumble Smith, discusses the nutritional benefits of eating walnuts, and why nuts are an important part of any diet. Learn more.
What’s trending in Korea? Believe it or not, ‘Ugly’ agricultural items that have a less than perfect appearance, but with good quality and lower prices. According to our agency in Korea, the Korean word for “Ugly” is a rather cute and friendly expression. This “Ugly” trend is so popular there…