Heart Month Retail Promotions See Success The California Walnut Board celebrated American Heart Month in February by partnering with the leading retail chains in two targeted markets, Charlotte, NC and Minneapolis/St Paul, MN, to showcase the heart health benefits of walnuts1 through a fully integrated retail test program including in-store…

The California Walnut Board and Commission are here to build demand for the exceptional product our growers produce. In 2016/17 a new record was set with a crop of 685,000 tons, 2% higher than the estimate and 13.5% higher than the year before. While the 2017/18 crop came in lower…

The CWC participates in many trade shows throughout the year and they are a key activity to promote origin, health, quality and taste of California walnuts around the world. The shows are targeted to reach our audiences; manufacturers, importers, retailers, health care professionals, and of course the end user, consumers….

Articles in this issue include Changing Consumer Consumption: Highlights from the most recent attitude and usage study, Holiday Baking Ad Campaign, UK – Year in Review, CWB Rulemaking: an update on the referendum, UC Davis Award of Distinction-Donald Norene, Food Safety Training Update, and Upcoming UC Extension Service Meetings Schedule….

Keep up with the latest in the walnut industry. See the list of all the UC Extension Service Meetings. 2018 UC Extension Service Meetings Wednesday, January 31, 2018 Butte/Glenn Counties Walnut Day (In conjunction with West Coast Nut Grower Guide Shows) Contact: Danielle Lightle (530) 538-7201 Thursday, February 1, 2018…

David B. Neale, Dept. of Plant Sciences, UC Davis The Walnut Improvement Program (WIP) at UC Davis has had a long history of successful breeding, variety development and release. Throughout its history the WIP has used classical breeding methods which entails making large numbers of crosses annually and then evaluating…