The CWC participates in many trade shows throughout the year and they are a key activity to promote origin, health, quality and taste of California walnuts around the world. The shows are targeted to reach our audiences; manufacturers, importers, retailers, health care professionals, and of course the end user, consumers….

Articles in this issue include Changing Consumer Consumption: Highlights from the most recent attitude and usage study, Holiday Baking Ad Campaign, UK – Year in Review, CWB Rulemaking: an update on the referendum, UC Davis Award of Distinction-Donald Norene, Food Safety Training Update, and Upcoming UC Extension Service Meetings Schedule….

Keep up with the latest in the walnut industry. See the list of all the UC Extension Service Meetings. 2018 UC Extension Service Meetings Wednesday, January 31, 2018 Butte/Glenn Counties Walnut Day (In conjunction with West Coast Nut Grower Guide Shows) Contact: Danielle Lightle (530) 538-7201 Thursday, February 1, 2018…

David B. Neale, Dept. of Plant Sciences, UC Davis The Walnut Improvement Program (WIP) at UC Davis has had a long history of successful breeding, variety development and release. Throughout its history the WIP has used classical breeding methods which entails making large numbers of crosses annually and then evaluating…

California Walnuts Gets a Makeover! Positive changes are underway over here at California Walnuts and we’re excited to share our brand new look and feel! A new logo and stylistic approach are just a couple of the updates we’ve made to better serve you. For those on Facebook and Instagram,…

You may have heard by now that plant-based eating is trending, but for some consumers the transition away from meat can be challenging. According to a consumer survey recently conducted by the California Walnut Board, it’s the fear that the flavor and texture meat offers may be compromised by switching…