Carbohydrates – starch and sugars – provide walnut trees with energy for growth, defense, flowering and ultimately yield. As such, they can be considered as “currency”. Seen in this way, sugars are the “cash” that flow around the tree paying for services like growth, defense, and nut production. Starch can…

Articles in this issue include Tariff Update and U.S. Mitigation Measures; Letter from the Chair; Chlorpyrifos, Funding to Replace Older Ag Equipment, Walnut Short Course, and more.

Heart Month Retail Promotions See Success The California Walnut Board celebrated American Heart Month in February by partnering with the leading retail chains in two targeted markets, Charlotte, NC and Minneapolis/St Paul, MN, to showcase the heart health benefits of walnuts1 through a fully integrated retail test program including in-store…

The California Walnut Board and Commission are here to build demand for the exceptional product our growers produce. In 2016/17 a new record was set with a crop of 685,000 tons, 2% higher than the estimate and 13.5% higher than the year before. While the 2017/18 crop came in lower…

The CWC participates in many trade shows throughout the year and they are a key activity to promote origin, health, quality and taste of California walnuts around the world. The shows are targeted to reach our audiences; manufacturers, importers, retailers, health care professionals, and of course the end user, consumers….

Articles in this issue include Changing Consumer Consumption: Highlights from the most recent attitude and usage study, Holiday Baking Ad Campaign, UK – Year in Review, CWB Rulemaking: an update on the referendum, UC Davis Award of Distinction-Donald Norene, Food Safety Training Update, and Upcoming UC Extension Service Meetings Schedule….