News - California Walnuts

Media Contact Information

110 Woodmere Road, Ste. 250
Folsom, CA 95630
916-932-7070
media@walnuts.org

American Heart Association® Heart-Check Mark Certified Recipes

January 27, 2017

The California Walnut Board partnered with the American Heart Association (AHA) to certify ten recipes through AHA’s new Heart-Check Recipe Certification Program to increase consumer awareness about the health benefits of walnuts. The California Walnut Board partnered with the American Heart Association (AHA) to certify ten recipes through AHA’s new…

California Walnuts and Football

January 27, 2017

As part of the national cable media buy, the California walnuts television commercial will air during the pre-game Super Bowl show between 11:30 and noon PST. As part of the national cable media buy, the California walnuts television commercial aired during two key football games leading up to the Super…

Industry Recipe Contest

August 16, 2016

The gelatin salad is a traditional family favorite which has had a place at holiday dinner tables for decades. Show us your family’s updated version of this time honored American treasure. The CWC is looking for your unique and modern twist on the classic gelatin salad. The winner will receive…

Retail Promotions Move Volume

August 16, 2016

To move additional retail volume, the CWC conducted retail campaigns in several key export markets during the first part of 2016. In Japan, the CWC communicated the health benefits of walnuts in addition to generating consumer awareness at the point of sale through a consumer sweepstakes campaign. A total of…

Announcing Joe Grant as the New Director of Research

August 16, 2016

If you are a walnut grower, chances are you’ve heard of Joe Grant. He has been instrumental in developing pheromone mating disruption to control codling moth (scourge of many a walnut orchards), helping growers optimize irrigation with the aid of pressure bombs as well as the use of cover crops…

U.S. Multi-Media Consumer Advertising Campaign Re-Launches California Walnuts

August 16, 2016

Turn back the clock to the start of the 2014 crop year. Growers wrapped up their 2013 season with production at 492,000 tons and a year of record returns. Then, along comes the “big one” – a 570,000 ton crop in the same year that China’s own crop increased 50,000…

Generated with Avocode.Generated with Avocode.