The California Walnut Commission has supported nutrition and health research for over 25 years, since the inception of the health research program in 1990, resulting in over 120 published papers through 52 universities in 9 different countries. When the health research program began, walnuts were demonized as high fat food…

The California Walnut Board (CWB) recently announced that Michelle McNeil Connelly, will succeed Dennis A. Balint as Executive Director of the CWB and Chief Executive Officer of the of the California Walnut Commission (CWC). The California Walnut Board (CWB) recently announced that Michelle McNeil Connelly, Sr. Marketing Director, International will…

The California Walnut Board partnered with the American Heart Association (AHA) to certify ten recipes through AHA’s new Heart-Check Recipe Certification Program to increase consumer awareness about the health benefits of walnuts. The California Walnut Board partnered with the American Heart Association (AHA) to certify ten recipes through AHA’s new…

As part of the national cable media buy, the California walnuts television commercial will air during the pre-game Super Bowl show between 11:30 and noon PST. As part of the national cable media buy, the California walnuts television commercial aired during two key football games leading up to the Super…

The gelatin salad is a traditional family favorite which has had a place at holiday dinner tables for decades. Show us your family’s updated version of this time honored American treasure. The CWC is looking for your unique and modern twist on the classic gelatin salad. The winner will receive…

To move additional retail volume, the CWC conducted retail campaigns in several key export markets during the first part of 2016. In Japan, the CWC communicated the health benefits of walnuts in addition to generating consumer awareness at the point of sale through a consumer sweepstakes campaign. A total of…