In a world of heavily processed plant-based products, walnuts can provide a clean label solution for product innovations. From improving texture to fueling the fiber trend or creating kid-friendly options, walnuts have the potential to be a game-changer in the plant-based space. As we saw at the Plant-Based World Expo, it’s clear that walnuts can lead the way in this space.
1. Texture, Texture, Texture
For plant-based foods, texture remains a top concern, especially in meat alternatives. Achieving a satisfying bite or chewiness is a challenge for many products, and this is where walnuts can shine. With their natural crunch and versatility, walnuts are well-positioned to improve texture in plant-based meat and dairy alternatives. Whether used whole or as a finely ground ingredient, walnuts provide a distinct mouthfeel that many plant-based formulations struggle to replicate.
2. Fueling Up Fiber
Fiber was named at Plant-Based World Expo as the next nutrient that will give products a competitive edge, with digestive health being the fourth most important health benefit consumers are seeking from food. SupplySide Food & Beverage Journal noted that the rise of plant-based diets and desire for clean label products have contributed to the demand for fiber-rich foods. Walnuts deliver two grams of fiber per serving, making them an attractive option for manufacturers looking to create fiber-rich, plant-based products. This positions walnuts as a valuable ingredient for brands aiming to meet consumer demand for both high-fiber and better-for-you foods.
3. Kids-As-Catalysts
When parents buy plant-based and better-for-you foods for their children, it often leads to a broader household shift in purchasing. Kids are seen as a driving force for the future of the plant-based market, and creating kid-friendly products is key. Product manufacturers and developers can benefit by focusing on child-friendly walnut-based snacks and meals, which also help address texture and flavor concerns for younger, often pickier, eaters.
4. Clean(er) Labels
Despite clean label/“whole foods” getting a lot of trend attention in the news, most exhibitors were still heavily dependent on multisyllable chemical names. Why aren’t more product manufacturers capitalizing on this clean label alternative?
By focusing on key trends at Plant-Based World Expo, food manufacturers and product developers can align product development strategies to meet consumer needs and further cement walnuts’ role in the plant-based revolution. Ready to change the game? Message us, and let’s start the conversation.
