Comfort, nostalgia, taste and a yearning for something new are all main drivers in how consumers will choose their confectionery products in 2021. Walnuts and chocolate are a traditional combination, which is great for consumers who want a familiar taste.
A “Top Chocolate Trends for 2021 and Beyond” report from Barry Callebaut, world leader in chocolate and cocoa products, shows that North America is the No. 2 chocolate market in the world, worth over $23 billion. Mordor Intelligence predicts the market is only set for further growth, with an expected 3.5% compound annual growth rate (CAGR) between now and 2025, thanks to increased indulgence in sweets and a drive for premium chocolates.
Flavor Pushes Premium Market
Over half of global consumers agreed that chocolates with multiple flavors and textures are more premium, according to Barry Callebaut, and three-fourths said they want to try new and exciting chocolate experiences. More than half also said rare and unique flavors make chocolate more exciting. However, they also want a juxtaposition of nostalgic — the familiar — mixed with new tastes. “Brands emphasizing both classic, nostalgic flavors as well as new and exciting ones will continue to do well, and can only improve their standing by offering ingredients with added benefits — especially those sourced ethically and sustainably,” Food & Beverage Insider reports. With walnuts being recognized as a “hero ingredient” throughout the world, they are the perfect nut to pair with chocolates for great taste and texture along with globally inspired flavors.
Indulgence is a driver, Barry Callebaut notes, and “confectionery can support emotional well-being now and in the ‘next normal.’” Chocolate “has a role to play” in celebrations, escapes and moments of comfort.
Plant-Forward Goodness, Traceability
Consumers are looking to plant-based foods, even in sweets, along with guilt-free offerings. Candy Industry reports that consumers demand new formats, new plant proteins and an extra level of sophistication.
“In sweets and snacks, taste has always been a key driver, and plant-based indulgence is powering new product development, combining natural and free-from benefits in established areas such as chocolate, extruded snacks, nuts and snack mixes,” the site shares in its sweets and snacks 2021 trend story.
The Barry Callebaut report agrees: an astounding 83% of global consumers agree that chocolate not only needs to taste great, but it should be “good for me.” And chocolate lovers want to know where their chocolate is being sourced, the report says, as 67% of respondents have an interest in the ingredients list and corresponding supply chain. Vegan ingredients also top consumers’ confectionery wish lists.
So how can consumers get all of these demands wrapped up in a sweet treat? California walnut growers and suppliers have a long-standing commitment to research, innovation and conservation. Further, walnuts are a versatile nut that can be applied to confectionary products via halves, pieces, meal, roasted or toasted. Check out these confectionery examples of how walnuts can be incorporated into existing sweet products:
Awesome Walnut Square Bars, See’s Candies
See’s famous aged dark chocolate is packed with crunchy walnuts, buttery caramel and real vanilla for Square Bars with a nostalgic twist. Celebrating its 100th anniversary in 2021, See’s has a long legacy of providing premium handmade confections to its legions of fans.
65% Dark Chocolate Coated Nuts Box, Benns Ethicoa
This vegan, gluten-free bag of Chocolate Coated Walnuts is part of a globally inspired variety sure to please consumers looking for a taste of something different. Benns Ethicoa transports walnut and chocolate lovers to the Vung Tau farm estate in Ba Ria, Vietnam, where the cacao is directly sourced. Other tasting notes include red currants, dried apricots and cinnamon.
Roasted Walnut Pecan Caramel Marshmallows, Vosges
Walnuts top these marshmallow squares made of caramel and dark chocolate. Vosges prides itself on being experiential chocolate makers and alchemists, inspired by all seven continents. Consumers looking to balance the mind, body and spirit through chocolate will enjoy this product.
Chocolate Walnut Fudge, Chocolate Fusion
Indulgence and nostalgia converge with this made-with-walnuts Belgian chocolate fudge. This Pittsburgh-based company specializes in gourmet fudge and artisan chocolates, so consumers looking for handcrafted comfort in confectionery will find a home here.
Organic Dark Chocolate Walnuts, Next Organics
Made with organic walnuts and USDA certified organic 60% dark chocolate, these gluten-free dark chocolate walnuts contain no preservatives or additives.
